About
I'm a seasoned web developer with over a decade of experience in crafting user-focused digital experiences. I'm driven by a passion for helping businesses level up their online presence, allowing them to reach the right audience by creating websites and applications that are both impactful and efficient.
My expertise was forged in the fires of WordPress development and SEO optimization, where I've honed my skills to deliver results-driven projects. Over the years, I've also embraced modern technologies like React, Next.js, and Tailwind, expanding my utility belt to tackle more dynamic and innovative web applications. My wax-on, wax-off training of programming fundamentals allows me to adapt to changing trends and technologies with confidence and resilience.
When I'm not on the internet, I enjoy spending quality time with my family going on hikes and playing at local parks with our energetic I also enjoy DJ'ing, TCGs, board games, video games, anime, and all of the pop culture favorites.
Experience
Web Coordinator
Forbes Industries
Ontario, CA
Lead the design and development of the company's WordPress website, focusing on creating a seamless user experience, improving SEO performance, and optimizing site speed through Lighthouse audits. Introduced tools such as Notion, Asana, and Microsoft Loop to improve team communication and project management. Develop and execute strategies to nurture leads through targeted communication. Lead the team in content strategy for emails and social media. Implement AI tools for content strategy and analyze metrics from HubSpot and Google Analytics.
Key Accomplishments:
- Increased organic web traffic by 150% through SEO improvements
- Achieved a 30% increase in RFQs through effective management of Google Ads and paid social media campaigns
Web Designer/Developer & Project Manager
RG Pacific
Montebello, CA
Led web development projects from conception to deployment, managing client relationships and team coordination. Specialized in WordPress theme and plugin development using HTML, CSS, PHP, and JavaScript.
Key Accomplishments:
- Redesigned the City of Arroyo Grande's travel and tourism site
- Successfully launched over 30+ eCommerce websites and informational websites
- Reduced development costs 15% by introducing a more robust intake process
- Increased client retention by creating more detailed contract and client relations processes
Graphic Designer
StarPrime
Glendale, CA
Designed graphics and layouts for sites on the StarPrime Platform. Edited and optimized product images for eCommerce stores.
Key Accomplishments:
- Increased client intake on the StarPrime Platform through clear design and goals of the demo eCommerce stores
Web Designer
Blue Earth Enterprises
Santa Clarita, CA
Updated company Magento eCommerce sites, maintained and fixed site errors or bugs, and updated site design and user flow through testing.
Key Accomplishments:
- Increased sales by 20% through optimizing eCommerce product purchase flow
Web Maintenance
Ideal Brand Marketing
Los Angeles, CA
QA tested client eCommerce sites, created detailed bug reports, provided customer support via phone, email, and chat. Trained clients on Magento site usage and sent weekly maintenance reports. Implemented front-end fixes using HTML and CSS.
Key Accomplishments:
- Increased client retention through excellent client relations
My Work
eCommerce Website
Forbes Industries
Forbes Industries' website allows its customers to submit RFQs through custom WooCommerce modifications, built on a customized theme with Advanced Custom Fields (ACF) for custom content types such as cocktail recipes and rep groups. Products are meticulously tagged with custom attributes, allowing for intuitive filtering and navigation to enhance the user experience. Integrated with HubSpot through a custom built plugin using their API, the site also supports marketing automation and lead generation.
Business Website
Nationwide Apostille
This website was built for a client to help build business online and accept quotes for documentation and apostille services. I built a form with complex logic to display and hide fields based on field selections. The theme was custom built ontop of a starter theme with custom post types and fields using ACF.
Government Website
City of Arroyo Grande
The City of Arroyo Grande's website was built to be a hub for events, recreation, businesses, and licenses. The site includes a custom theme and a variety of custom post types and fields for easy content management. It also features a custom events calendar and a custom document management system.
Agency Website
RG Pacific
Main website for RG Pacific, a marketing agency in California. This site was built by highly customizing a premium theme. The site utilizes ACF for custom post types and fields for easy content management.
HubSpot Cart Data
WordPress Plugin
This cart utilizes HubSpot's API to send cart and user data to HubSpot for marketing automation and lead generation. This is data is used to create custom workflows and allows for more targeted marketing.
Display Product Dimensions
WordPress Plugin
This plugin utilizes WooCommerce hooks to display custom product dimensions to the product page.
JavaScript Calculator
Personal Project
This program uses vanilla JavaScript to create a simple calculator. It uses a combination of HTML, CSS, and JavaScript to create a fully functional calculator.
